![]() The show passed its 10,000th episode on May 12, 1995, and celebrated its 50th anniversary on April 2, 2006. Wagner, Hastings, and Fulton are also three of longest serving actors in the history of American soap operas. ![]() At its height, core actors such as Helen Wagner, Don MacLaughlin, Don Hastings, and Eileen Fulton became nationally known. ![]() In the year-to-date ratings, As the World Turns was the most-watched daytime drama from 1958 until 1978, with some ten million viewers tuning in each day. The show switched to color on August 21, 1967, and expanded from a half hour in length to one hour daily starting on December 1, 1975, when The Edge of Night moved to ABC. In 1959, the show started a streak of weekly ratings wins that was not interrupted for over 12 years. At first, viewers were indifferent to the new half-hour serial, but ratings picked up in its second year, eventually reaching the top spot in the daytime Nielsen ratings by fall 1958. EST, were the first two to be 30 minutes in length from their premieres. As the World Turns and The Edge of Night, which premiered on the same day at 4:30 p.m. Prior to that date, all serials had been 15 minutes in length. Set in the fictional town of Oakdale, Illinois, the show debuted on April 2, 1956, at 1:30 p.m. As the World Turns was produced for its first 43 years in Manhattan and in Brooklyn from 2000 until 2010. In terms of continuous run of production, As the World Turns at 54 years holds the fourth-longest run of any daytime network soap opera on American television, surpassed only by General Hospital, Guiding Light, and Days of Our Lives. With 13,763 hours of cumulative narrative, As the World Turns has the longest total running time of any television show. ![]() Irna Phillips created As the World Turns as a sister show to her other soap opera Guiding Light. (1956–2008)Īs the World Turns (often abbreviated as ATWT) is an American television soap opera that aired on CBS for 54 years from April 2, 1956, to September 17, 2010.
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